Strategies for Ecotourism Development at Puncak Tangke Tabu, Sempajaya Village, Berastagi, Karo Regency

This study utilizes a qualitative descriptive approach with SWOT analysis to explore the development potential of Puncak Tangke Tabu, located in Sempajaya Village, Berastagi District, Karo Regency, as an ecotourism destination. The qualitative descriptive approach was chosen to capture the rich, contextual insights necessary for understanding the area's unique characteristics and development challenges. Data were collected through observation, interviews, and documentation. Findings indicate that while the site possesses strong natural and cultural appeal, such as pristine landscapes and active community involvement through the Rimba Merga Silima Cooperative, its growth is hindered by challenges like limited promotion, insufficient infrastructure, and low community awareness of ecotourism management. Strengths, such as its strategic location and tourist interest in nature-based attractions, can be leveraged to mitigate weaknesses and threats, including natural disasters and illegal fees. Strategic recommendations include implementing digital marketing campaigns to enhance visibility, improving accessibility and amenities to cater to diverse visitor needs, and fostering stakeholder collaboration to ensure sustainable development. Specific policy implications involve the need for government support in regulating tourism practices, providing funding for infrastructure development, and incentivizing community participation in tourism management. With effective implementation of these strategies, Puncak Tangke Tabu can serve as a model for community-based ecotourism in Indonesia, promoting environmental conservation, local cultural preservation, and economic empowerment of the local community.