Employee Engagement Unveiled: Insights from a Qualitative Study

Employee engagement has emerged as a vital metric that not only enhances productivity but also boosts profitability and increases overall employee satisfaction. Cultivating an engaged culture is crucial for long-term business success.

This qualitative study aims to investigate the myriad factors that can either facilitate or obstruct the employee engagement process by examining these factors from the employees' perspectives. By gaining insights into employees' viewpoints, organizations can better understand their interests and implement tailored initiatives that resonate with them, eventually leading to a more engaged employee base. Recognizing these foster and obstructive factors is critical for optimizing the engagement process and managing challenges effectively.

The study utilized an open-ended questionnaire methodology to gather data from 399 participants employed in large retails specializing in home appliances and electronics in Jordan. Initially, 420 employees were contacted, but 399 valid questionnaires were analyzed after excluding incomplete responses. Two principal questions were designed to elicit direct insights from participants: one regarding the factors that promote employee engagement and the other addressing potential impediments to engagement. Participants further elaborated on their perceptions regarding the advantages of being engaged in their organizations.

The findings indicate that employee engagement is inherently subjective, contingent upon individual perceptions and experiences. Consequently, it is imperative to involve employees in any engagement strategy to foster a more inclusive and effective process. By considering their viewpoints, organizations can develop a positive work environment that serves as a motivational catalyst, thereby contributing to the establishment of fully engaged employees.