Behavioural Finance in Banking and Management: A Study on the Trends and Challenges in the Banking Industry

By incorporating psychological insights into financial decision-making and questioning conventional economic theories, behavioral finance has become a revolutionary field. Behavioral finance offers a sophisticated understanding of how social influences, emotions, and cognitive biases impact financial behaviors, organizational choices, and market outcomes in banking and management. The function of behavioral finance in improving these industries' decision-making procedures is examined in this paper. Behavioral finance in banking emphasizes how biases like herd mentality, loss aversion, and overconfidence affect risk assessment, loan decisions, and investing choices. It highlights how crucial it is to comprehend consumer behavior in order to create goods and services that satisfy a range of risk tolerances and financial requirements. Banks may increase consumer financial literacy, improve user experience, and promote long-term financial habits by implementing behavioral insights. Behavioral finance plays a role in management by supporting resource allocation, performance assessment, and strategy planning. Biases like anchoring and confirmation bias are common among managers and can skew assessments and result in less-than-ideal choices. To reduce these risks, behavioral frameworks promote the application of debiasing strategies including scenario analysis and organized decision-making. Additionally, they encourage the implementation of incentive schemes that match personal aspirations with corporate aims. There are many advantages to integrating behavioral finance into banking and management, such as better stakeholder interest alignment, increased customer happiness, and better risk management. To reach its full potential, nevertheless, issues including cultural differences, ethical concerns, and the difficulty of behavioral therapies must be resolved. In order to close the gap between theoretical understanding and practical applications, this article highlights the importance of behavioral finance as a tool to promote resilience, innovation, and efficiency in the ever-changing banking and management landscapes.